Marketing Strategy: Templates, Definitions, Importance, & Benefits

This is an old one but when we read it we thought it has the perfect sequence of some of the most effective marketing strategies for an eCommerce business. We’re talking influencers, email marketing automation, content marketing, video content, Facebook retargeting and search engine optimization. This post is an excellent broad overview of eCommerce marketing at its finest. The role of a marketing strategy is to map out how you plan to promote and sell a product or service. It’s ultimate goal is to reach your target audience through marketing and advertising campaigns, and then get them to buy or engage with your service.

A content audit is the process of organizing, analyzing, and improving your existing content. So, make sure to take this into account when setting your targets. First, draw them into your brand’s universe with helpful content that educates or entertains. But keep in mind that your audience isn’t only made up of buyers. A brand story is a summary of your company’s history, mission, purpose, and values. A formalized persona will help you clearly and succinctly communicate your audience to your stakeholders.

Picking the Right Data Platform

It’s what makes you unique, it’s what makes you thrive, it’s the things that give you an edge over your competitors. Every goal must have an end date for when you expect to have achieved that metric. You need to make sure you have given yourself enough time, otherwise, you will be writing your marketing efforts off as a failure before you have even given them a chance. For example, you might set a goal to build a huge following on the latest up-and-coming social platform, TikTok, with the aim of drawing new leads and increasing your ROI by 3%. So you put all the tactics in place to do so and, hey presto, this ends up being pretty successful and you are now the proud owner of a TikTok account with 1000 followers.

• In the best organizations, management is able and willing to substitute its own skills for shortcomings in the formal structure.
• A good marketing strategy ends up targeting the right audiences in ways that get them thinking about your brand.
• Once you have established your general target market, it’s time to segment.
• Once you have the right map, the chances you’ll reach the goals you’ve set to your business, are much higher.
• Another marketing strategy example might be risky campaigns, like the ones Red Bull does.

Price is a primary component of the perceived and actual value of your product – the price must match your customers’ expectations and correlate with your budget. Place encompasses all things related to the location of your products, where you choose to sell them or distribute them. The Place where your products are sold, housed and distributed can be a physical place like a store or a warehouse, or it can be digital like a website’s e-store, or cloud-based platform. By cleverly establishing your brand position, identity, voice, personality, and image you can gain a definitive edge over your competitors.

The Most Important KPIs Marketers Need To Measure

Your revised goal could state you want to increase market share by 10% over the next year within two sales regions. Citing figures from the Content Marketing Institute’s 2019 trends report, Robin Barendsen, head of digital marketing at office space rental company WehaveAnyspace, noted 77% of B2B marketers use content marketing. Much like a content calendar, marketers often rely on a social media calendar to keep operations running and track the success of various campaigns.

Creative February Marketing Ideas (Beyond Valentine’s Day!)

But, initially, marketing strategy have to decide which stage is the most important to target. However, other aspects of your content marketing strategy will likely benefit from being reviewed and updated periodically. To ensure that your content marketing program remains on target, consider revisiting your channel strategy, core topics, and team processes on an annual basis — or more often if you are just getting started. Take a look at how you can simplify the process with a one-page plan. Think of a content marketing strategy as an outline of your key business and customer needs, plus a detailed plan for how you will use content to address them. If you’re starting a social media marketing strategy from scratch, you may not have figured out how often to post to each network for maximum engagement yet.

Mayple paired us up with a marketing professional who took the time to understand me, my needs, and what I’m trying to do with my business. One easy-to-use platform that help online businesses and expert marketers to match up, collaborate, and grow their businesses together. Roman created seven email campaigns that led to this beauty brand’s revenue to increase by 56% in just 6 months. Brenna led advertising campaigns at Jessica Simpson where she increased ROAS by 250% using Google Ads, Facebook & Instagram ads, and Google Shopping.